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A new Era of

Wellness-led Living

Using result-driven, natural ingredients
that work.

Our Formulations

Our Ethos

is built on the foundations that wellness comes first. We advocate embracing natural living, loving our bodies & helping ourselves thrive using organic products.

Pure formulations

The hair care industry is full of harsh chemicals, hormone disrupting ingredients & products that just give you the ‘feeling’ of repaired hair, not actually solving the problem. Which is what pushed Forest & Shore to create safe, natural hair care for everyone, no matter what their hair type or concern. We believe using nature’s own botanicals is the best way to treat your hair.

Organic Hair Care


We sustainably source each ingredient and pride ourselves in delivering only high-quality haircare that presents the most effective natural results. Plant-powered beauty is our expertise, and so our earth-loving formulations feature 100% natural, certified organic or wild grown ingredients, and of course it’s vegan friendly too.
Explore Our Oil

Curly, coily, wavy or straight…


Let’s talk about you. Because it’s our customers that are at the heart of everything we do at Forest & Shore.

We want to support and empower you to be healthy and happy from the inside out. We listen to your self-care needs and so our hair oil is crafted to help perfect your hair routine and way of life wherever in the world you may be.

We pride ourselves in offering luxury products that are made in the UK. We don’t spend money on traditional retail overheads or flashy advertising campaigns; we rely on word of mouth and recommendations. This is how we are able to keep our prices fair so our products are affordable to everyone, without compromising the quality. We’re excited for you all to fall in love with our beyond perfect blends!

Join Our Community 

@forestandshoreltd

Our Founder

Meet Emily

Suffering from allergies when I was a hair stylist was just a small part of my life that led me to creating Forest & Shore. After growing up around aromatherapy and nature, it’s my Mum who inspired me to adopt a more holistic path. In our family, traditional medicine was rarely used and instead, I watched my Mum treat cases with a naturopathic and organic approach, so first hand I saw the benefits of using natural products rather than relying on mass-produced chemically ‘enhanced’ options. I believe this helped us to live happier, healthier lives.


I soon learnt how this lifestyle also creates a more positive mood, energy and image and so our wholesome products not only embrace mind, body and soul, they do so in the purest way.


I’m so pleased you’ve found us and I hope in discovering Forest & Shore, we’ll become part of your own wellness journey.

- Emily Horrigan

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